Your complete guide to building Rotary's public image
Designed for Public Image Chairs across District 9815. Use the guided flow to work through each area step by step, or jump directly to the topic you need.
Your Role as Public Image Chair
Responsibilities, team setup and District support
What the Public Image Chair role actually involves day-to-day.
You can't do this alone — recruit a small, capable team early.
What the District has available for Public Image Chairs.
Public Image Health Check
Rate your club's current public image across four key areas
Brand & Identity
Using Rotary's brand correctly builds recognition and trust across every touchpoint
Logos, colours, typography and official usage rules.
Banners, pull-ups and external signage for your club's events.
Compelling photos are your most powerful public image tool.
Website & Digital Presence
Your website is often the very first impression your club makes
What every Rotary club website must include.
Keeping members informed and showcasing your work publicly.
Can prospective members find your club when searching online?
Social Media
Consistent, engaging content that showcases your club's impact and attracts new members
Pick 1–2 platforms and do them well rather than being everywhere.
A simple 4-week rhythm keeps your channels active and varied.
What gets people to stop scrolling, read and share.
Media Relations & PR
Getting your club's stories into local newspapers, radio, TV and online media
TV, radio, local press and cinema advertising opportunities.
The structure that gives your story the best chance of being published.
Active and newsworthy — lead with the community impact, not the club name. E.g., "Local Rotarians raise $20,000 for bushfire recovery."
Who, what, where, when and why — all answered in the first two sentences. Journalists decide in seconds.
A direct quote from your President or project lead adds credibility and a human voice. Keep it 1–2 sentences.
Numbers, beneficiaries, timeline and how the community can get involved or donate.
One standard paragraph about Rotary District 9815 at the end of every release. Include your contact details.
Visible recognition builds relationships that last years.
Marketing Projects & Events
Turning community activities into public awareness — and awareness into membership
A 4-week multi-channel approach for maximum community impact.
Using public image intentionally to attract prospective members.
Simple metrics to know if your public image efforts are working.
Public Image Year Planner
Key focus areas and actions for every quarter of the Rotary year
All Resources — Quick Reference
Every key District 9815 and Rotary link in one place
All District 9815 communications pages
District Marketing and Rotary global tools
All Rotary marks, logos, and copyrighted content are owned by Rotary International and used with permission.
